On August 3rd, 1946, Louis J. Koch opened a new Christmas-themed attraction in town, Santa Claus Land. With early help from his son William (“Bill”), the park would grow steadily over more than six decades of family ownership and operation to become a recognized leader in the amusement park industry, perpetually earning awards as the cleanest and friendliest in the world. Santa Claus Land was renamed Holiday World in 1984 as it expanded to include themed sections of Halloween and Fourth of July. Holiday World has added three major wooden roller coasters that are each ranked among the best in the world: Raven (1995, #10), Legend (2000, #15) and Voyage (2006, #1). In 1993 a water park named Splashin’ Safari was added, which is currently rated as the #2 water park in the world. In 2004, the park received the highest honor in the amusement park industry when it won the 2004-2005 Applause Award.